Marillen is a 100% Hungarian-owned food processing SME that has been operating for more than 30 years. During this time, we have built strong relationships with major domestic fruit and vegetable producers, as well as other European partners who provide the foundation for our premium-quality products. A portion of our raw fruit supply comes from our own 60-hectare orchard.

The project targeted regional European markets: the United Kingdom, Switzerland, and Hungary.

For successful lead qualification, we developed a detailed set of criteria that enabled us to quickly identify and prioritize the most promising prospects among the incoming inquiries. This qualification process helped us assess the business opportunities generated during the campaign, taking into account the decision-making role of each company, their current level of demand, and potential areas of cooperation.

Handling objections was a key element of the project, so we developed rebuttal frameworks that effectively addressed the most common client concerns—such as price sensitivity, comparisons with competitors, or delays in decision-making. This not only supported faster progression through the sales cycle but also helped strengthen customer trust in Marillen Kft.’s services.

Through database management and CRM integration, we continuously monitored the leads, ensuring transparency throughout the campaign and supporting sustainable growth.